Well, when I made the switch to Google for email, my Google Apps standard account came with Google calendar. I had this service active on my existing google account, however I hadn't used it at all. I figured that I should use it just because it's there. Like all things, just because it's there. I found an application that google has made called calaboration that automatically adds your calendars to iCal with updating and automatic syncing. It's so easy!
Also, with this email switch, I have started to use Google Notifier. This allows you to check your email without opening Safari or Entourage and does it on a 10 minute basis. The refresh interval is changeable. It also interfaces with google calendar to remind you of upcoming events. Taht's a really useful feature.
All for now!
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